Junk mail is one of the true neighbourhood medias - in your letterbox you receive information about products and services that are geographically close - the local pizza or sushi restaurant, the local locksmith and so on.

Thalys is perceived as a very premium brand - which then leads people to believe that the tickets will be too expensive. In our communication, we often use humorous, tongue in cheek ideas to try and soften that perception.

In the month of February 2013, there were 518,764 visits to thalys.com compared to 410,896 in

February 2012, an increase of 26%.

The promotion was a ticketing success with all 35€ seats sold.

Awareness of Amsterdam, Dusseldorf and Cologne as holiday destinations has been increased.