Cannes Lions
DDB CANADA, Vancouver / JOHNSON & JOHNSON / 2015
Overview
Entries
Credits
Description
A man warns us of an epidemic that’s affecting the nation - Junkface. A condition that occurs when men wash their face with the same soap they use on their private parts (aka “Junk”). We see men who suffer from Junkface and the cure for this horrible condition – Neutrogena Men’s Face Wash.
Execution
VO: It’s happening across the country - in provinces, territories and Nunavut. Guys everywhere are suffering from Junkface.
Junkface is caused when the same bar of soap is used to clean this area…
… and this area.
Junk
Face.
Junk.
Face.
Junk. Face. No man is immune.
Short guys.
Tall guys.
Twins.
Guys guys.
Guys in bands
‘That guy’. They’ve all got Junkface.
Help stop the spread of Junkface.
Get Neutrogena Men’s Facewash, specially designed for a man’s face.
There’s a website with information. It’s on the internet and computers.
Neutrogena Men. Made for your face.
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