Cannes Lions
SINGH&SONS, Cape Town / PHARMA DYNAMICS / 2010
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A man at his work desk sneezes unexpectedly. He instinctively puts his hands before his nose. Before he has time to wipe the mess from his hands he is introduced to the new head of security. A huge man.The head of security puts out his hand for the introductory handshake. To avoid using his mucous-laden hand the worker stands up and hugs the head of security rather than shake his hand.Embarrassment ensues, which could have been avoided by using "Texa", an anti-hayfever tablet.A title flashes on screen: It's either tissues, or Texa.
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