Cannes Lions

JURASSICWORLD.COM

TRAILER PARK, Los Angeles / UNIVERSAL PICTURES / 2015

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

JurassicWorld.com was designed to be mobile-first and responsive for old fans and new. Filled with thoughtful details, the site builds anticipation by showcasing everything the real Jurassic World would offer: hotels, attractions, time-reactive announcements, video feeds, and of course, dinosaurs. At the center of it all, an interactive map encourages users to explore Isla Nublar, location by location.

We also created a more traditional Jurassic World EPK site, where fans could discover more about the cast, crew and storyline, as well as watch the Jurassic World trailers -- which were also created in-house.

Outcome

The site has kept fans coming back with over 1.7 million visitors in the first 4 months. Visitors have been digging into the code to discover easter eggs, and every minor update generating a flurry of social media conversation and increased excitement for this summer's most anticipated blockbuster.

New sections will continue to launch prior to the film’s release, driving traffic and interest in the movie. Additionally, the site’s RaptorPass allows fans to receive exclusive content and gathers fan emails for future outreach.

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