The solution: let them watch a real-time demonstration on a target they perfectly know: Advertising Festivals Juries.

Cannes Festival is a marathon. Juries are judging more than 40,000 entries this year. We’ve decided to send along with this entry, a BeroccaBoost tube as a customized sample product. When juries will judge this entry, they will be able to experience our product in real-time, helping them to gain back their attention to perfectly judge all further entries.

We designed special editions of the BeroccaBoost tube for each major Advertising Festival (D&AD tube, Cannes Lions tube, ADC Awards tube, New York Festival tube, …) and we sent them to juries as a sample product included with each entry.

A video case study reveals to the juries in real time that they are actually experiencing a product test.

This first live experiment has been tested on D&AD, New York Festival, ADC juries and now on Cannes Lions juries.

Results will be evaluated when the awards will be announced.

Hundreds of thousands of prize-list viewers will be exposed to our product demonstration (if this campaign is awarded of course).