Cannes Lions

CLIN WINDOW CLEANER

TBWA\ISTANBUL, Istanbul / HENKEL / 2010

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Overview

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Credits

OVERVIEW

Execution

The creative solution was to create a bus without a window, and create the cleanest window.People were made aware of Clin both for car and home window cleaning.

Outcome

During two weeks time the bus travelled through the streets of Istanbul.Every day about 500 people got on the bus and as a total, an average of 15,000 people saw it and got the message.The route that bus goes on was chosen according to target audience. More than the targeted people got on the bus and it creates a buzz.

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