Eurobest
PUBLICIS CONSEIL, Paris / DEPAUL / 2016
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Overview
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Credits
Background
In the last 12 years, the number of homeless people in Paris increased by 50%. There are more and more of them, but people seem to care less and less.
Without any communication budget, Depaul, a charity helping homeless people, carried out a social experiment in the streets of Paris, to make people realize how we treat homeless people.
The objective of the operation was first to raise awareness on Depaul, which is a new charity in Paris.
The subsidiary objective was to generate donations for the cause.
Execution
There was no production budget for the film: directors, technicians, post producers… were not paid.
We use a go pro camera for most of the shots, to be discrete and especially to capture the real life moments.
The finish is a simple realization, refined, raw.
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