Fight tor the rights of disabled people. Like the right to go out and have fun like everyone else. Many bars and restaurants lack in availability adaptation. Disabled people are often treated like children.

The beer had a mission to create noise, debate and eventually insight into the problem. We attracted interest via expos, press releases and disability movements own channels. Suddenly there was a demand. Restaurant owners wanted to sell the retard beer. The Retard beer is now available at assorted bars and restaurants with the GIL certificate of good availability.

The retard beer is a PR campaign that became its own media, and certification that generates campaign contributions. (that you can drink)

First expos and press and local restaurants

Then national restaurants.

The demand was (is) bigger than we expected and our small craft brewery in Belgium was shifted to a bigger one in Sweden.

Sold at over 20 bars & restaurants.

Interest from over 150 bars & restaurants.

National press (paper, radio, TV)

Over 10 000 litres of sold beer.

CPA fanclub with over 3000 people