Cannes Lions
PUBLICIS CONSEIL, Paris / DEPAUL / 2016
Awards:
Overview
Entries
Credits
Description
Make people consider the real problem by proving with a concret live event that they care more about pets than homeless people.
We decided to shoot a social experiment in Paris demonstrating that we pay more attention on animals than homeless people.
We placed one camera near a homeless person and one camera near a dog, and we recorded the looks of pedestrians
Execution
We decided to shoot a social experiment in Paris demonstrating that we pay more attention on animals than homeless people. We placed one camera near a homeless person and one camera near a dog, and we recorded the looks of pedestrians. In 1 day only 17 looks for the HOMELESS PERSON against 258 looks for the dog, which was fed, caressed and recieved compassion.
Outcome
Strong relay on social networks: + 240 % shares on Depaul’s pages.
• Strong press impacts in France
and abroad.
• 36x more donations than last year.
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