Cannes Lions

Justice Is Not Fair

J. WALTER THOMPSON BRAZIL, Sao Paulo / REDE DE JUSTICA / 2017

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Digital Proof JPG
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In Brazil, prejudice is one of the main reasons why people are put behind bars even without being tried. This sad fact causes other big problem in Brazilian jails: mass incarceration. In a space meant for 3 prisoners, there are actually 4 times more people. So it is fair to say: in Brazil, justice is not fair. With that in mind, we created a campaign that contains prints with educational stories based on real facts to make people care about the cause and start a change.

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