K-Catch, a 3D puzzle game, introduces kids on the web to new Lunchables with Smoothie Kabobbles. Players skewer rings on a rotating "staxis" and match different colors to complete each level. Spatial reasoning and quick reflexes are rewarded with Kabobbles bonus items and top scores are tracked on a global leaderboard. Complex 3D graphics are designed to render in any browser (not just Chrome). For the first time on the web, a mobile device can be used to control three-axis rotation without downloading an application.

Since K-Catch launched in March 2014 prior to media support, it is, at time of submission, too soon to report business results or engagement metrics regarding the success of the digital tactic.