- With the idea in mind, we developed the K-Y special banners using the most typical sounds from videos seen on the Internet: football, TV series and news shows. We then found the most accessed websites by our consumers and placed the banners there, for the users to replace the sound of the videos they were watching.

- The client loved the special banner because it managed to convey in a fun manner all the help that K-Y offers their consumers in their moments of pleasure. The consumers started using the banner in different locations, without being discovered and with total privacy. We impacted, in the first few days, more than 9,000 consumers.