We created posters of close ups of eyes. The inside of the eyes were covered in a thin transparent layer of adhesive film (much like fly paper). The adhesive picked up all the airborne dirt and debris of urban living causing the eyes to get dirtier and grimier as time progressed. All except one eye, the one with the Visine bottle in the bottom right hand corner (this eye had no adhesive film and stayed clean), thereby showing the relief Visine could offer.

It is too early to see quantifiable results yet, but vendors love the posters and we have even had calls requesting copies of the posters.