Cannes Lions
TBWA\SANTIAGO MANGADA PUNO, Makati City / LIWAYWAY MARKETING CORPORATION / 2014
Overview
Entries
Credits
Description
Francis Magalona was the King of Philippine Rap. He died in 2009.
Elmo Magalona, his son, is a fast-rising musical artist following in the footsteps of his late father.
"Kaleidoscope World" is Francis Magalona's most iconic music video, shot and aired in 1995 when Elmo was just a year old. With the help of Oishi Prawn Crackers and digital technology, Elmo's dream of performing with his father is fulfilled in "Kaleidoscope World Forever More".
Execution
The original 18-year old music video was mostly shot on Super 16 film camera, but the hi-res master reel was missing. This created several challenges in creating "Kaleidoscope World Forever More" version:
1.Grain and Noise
These varied from cut to cut and location to location.
2.Tracking
Digital tracking on clips with significant generation loss required excellent software capability and frame-by-frame manual tracking.
3.Rotoscoping
We used rotoscoping to isolate and merge Elmo against people, objects and foliage, and for erasure and cleaning.
4.Playback
Where applicable, we had to 'pullup' most clips back to 24 fps where applicable just to lessen our rotoscoping and tracking work. The director had to shoot digital video at 24 fps to match Elmo to the footage in composite.
5.Placement.
Aside from proper scaling and size relations against his dad Francis, placing Elmo without intersecting unnecessarily with anyone in the footage was a shoot and layout matter dealt with meticulously by the director.
6.Lighting
We matched lighting through keen comparison and testing against the original footage. Lighting also differed from scene to scene.
7.Synching
Elmo's vocal work had to be carefully synced, especially in scenes with his father.
8.Interactivity
Elmo had to interact believably with the people in it (especially his dad).
9.Blending
We often had to recreate the environment behind Elmo, and displace or erase objects and people completely.
This production combined technical skills and artistic creativity from conceptualization to realization, from production to post, realizing the director's visualization with the editors' and the VFX team's craftsmanship.
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