We created a series of short videos featuring two characters, Kate and Heather, best friends who have a funny take on everything from glitter to bangs.

We kept the budget and timeline scrappy, creating loose scripts and casting improv actors and a comedy director to help us mine for even more gems and shooting as many moments as we could in one day.

In the end our series was made up of 25 short videos: some super short, some a little longer, all released in batches across Instagram, Facebook, Twitter and Youtube.

20 million views

40 million engagements

99.7% positive comments in social media

Increased intent to purchase beauty products by 10 % as measured by brand tracking.

Increased “trust source for beauty” 10 point post campaign launch as measured by brand tracking.