Cannes Lions
MCGARRYBOWEN, New York / INTEL / 2016
Overview
Entries
Credits
Description
In this film, we see musician Kawehi—a one-woman orchestra—use technology to create a digitally-fueled modern symphony.
Kawehi shares her background as a musician, explaining how she uses looping technology to create the sound of an entire band behind her vocals. We watch as she records an original, layered track of Beethoven’s Symphony No. 5, re-mixed with the iconic “bong” mnemonic of the company—using the company’s technology to fuel her entire performance.
Similar Campaigns
12 items