Relevant impact! We used 'Börsen Zeitung', the leading financial paper, as the carrier of our information.

1. TEASER: The prospect received the 'Börsen Zeitung' of the day. The news was annotated, which aroused attention.

2. KEY MESSAGE: Again 'Börsen Zeitung' was sent, this time with a personalised note with the key message: the news of the day determines the preference of investors. On page 3 a personalised insert was found. 3. INVITATION: We re-made the cover of 'Börsen Zeitung'. The regular news was replaced by questions and articles about the impact of news on investors. Inside, we explained why Capital Guaranteed Funds were the ideal solution and invited them to talk about it at Fonds-Kongress.

Two new clients were acquired from the meetings during Fonds-Kongress! The value of one client is quite substantial. As a result of a telemarketing follow-up, two new appointments were made. Moreover, KBC created a new image as a different and innovative solution provider.