Creative solution:-Make people realise that the litter on our streets has a direct link to the pollution in our oceans and waterways via the cities storm water drains.

Channels:-Sound Grates attacked the problem right where it was happening – on our streets. The ocean noises played from drains stopped people dead in their tracks. Enabling us to deliver our message whilst our audience were highly engaged but also least expecting. The installations provided a very tangible demonstration of the link between our streets and the nearby ocean for passersby.-Our print and press executions were designed to have extended reach via magazines and outdoor media placements near Sound Grate locations.

-For KAB Week we held events all around the country. But our jewel in the crown was the national PR and launch event featuring leading scientists and environmentalists from all around the world.

Results:-The most successful KAB Week ever.-Total audience reach/opportunity to view through media editorial coverage was approx 16 million, compared to 8.04 million in 2010 and 6.68 million in 2009.-Campaign picked up a total of 13 TV items, 50 radio items and 128 press and online articles.Achievements:-The 2011 campaign had the biggest impact in terms of media and community reach with an unprecedented number of emails and calls from students, community groups and the public.

-We look forward to the results of the 2011/12 National Litter Index (published in August).