Cannes Lions

Where's my cart?

OGILVY & MATHER, Mexico City / AMIS / 2017

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

We carried out a hidden camera prank where innocent bystanders’ shopping carts were stolen whilst they left them unattended. Moments later, the carts were returned to their respective shoppers with a message underscoring the importance of having your car insured.

Execution

The video was uploaded to AMIS’ YouTube cannel on February 6th 2017 and was share don the brands social media channels.

Outcome

A 37% increase in hiring of auto theft insurance.

Similar Campaigns

12 items

The Billboard that always says YES

LABSTORE Y&R, Madrid

The Billboard that always says YES

2018, CRUZ ROJA

(opens in a new tab)