Cannes Lions
OGILVY & MATHER, Mexico City / AMIS / 2017
Overview
Entries
Credits
Description
We carried out a hidden camera prank where innocent bystanders’ shopping carts were stolen whilst they left them unattended. Moments later, the carts were returned to their respective shoppers with a message underscoring the importance of having your car insured.
Execution
The video was uploaded to AMIS’ YouTube cannel on February 6th 2017 and was share don the brands social media channels.
Outcome
A 37% increase in hiring of auto theft insurance.
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