Honda believes that by pushing yourself you can surpass your perceived limits.

This philosophy is the foundation behind the brand, and has been fundamental in the development of Honda’s new range of products and continuing innovations.

Rather than just telling the story of Honda’s pioneering spirit and commitment to progress, the film encourages viewers to feel that spirit.

The campaign challenges viewers’ reading speed, with the speed of the words getting quicker and quicker, to allowing them to feel the joy of pushing limits for themselves.

A manifesto is delivered one word at a time, with the pace increasing throughout the film, intercut with glimpses of the new 2015 Honda range, which are all born from the company’s challenging spirit.

Featured in the advert alongside ASIMO and Honda Jet are the new Honda Jazz, HR-V, Civic Type R and NSX, offering a glimpse into the exciting range of models set to join the marque’s fleet.