Honda believes that by pushing themselves, everyone can surpass their own perceived limits. 'Keep Up' challenges viewers’ reading speed, allowing them to feel the joy of improvement for themselves. A manifesto is delivered one word at a time, with the pace increasing throughout the film, intercut with glimpses of the new fleet, which is born from Honda pushing their limits.

By integrating sound design and musical elements to create a unique audio language that worked seamlessly together, we were able to push the viewer forwards through the film. Sound effects and rhythmical elements were meticulously chosen to work with the pace and meaning of the text. All combining to create a unique piece of modern sound design.