Cannes Lions

Keep Your Ride-or-Die Alive

SOMESUCH, Los Angeles / EBAY / 2024

Film

Overview

Entries

Credits

Overview

Background

In this film, the object was to show car enthusiasts putting work and care into their cars, proudly sticking with the rides they love.

Execution

The directors prioritized soulful and authentic storytelling in this film by casting a diverse group of car enthusiasts, sound design perfectly mixed to land the emotional beats, and a motivated camera language where everything is shot practically and with angles that drifters appreciate.

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