The print campaign included nine unique executions, featuring 18 individual products, from waffle irons to golf clubs. The editorial of our publications mirrored the product diversity, covering various topics such as sports, fashion and technology. We positioned the half-page units throughout each issue strategically, to ensure that the cover-to-cover reader would encounter multiple reminders of our message while the single-section reader would have an increased chance of seeing at least one execution.

“Over half of the Readers (53%) said that they are now much/somewhat more interested in shopping for new or different types of products on eBay than they had previously considered.” (Awareness Study, conducted by CMI, December 2004)