A feature length documentary film with a lasting message that could engage the widest possible audience via windowed multi-platform distribution and have relevance well beyond the initial release to support continued fundraising and grant approval efforts.

Documentarians from around the US were asked to submit story treatments focusing on a youth sports team facing budget cuts and other challenges. Once filming began, crews followed the Salmon River girl’s lacrosse team for an entire season, capturing their struggle for funding, their fight to play what’s considered a man’s sport in their community, and ultimately their perseverance as athletes. The film premiered at the Tribeca Film Festival and was released theatrically in New York and Los Angeles. The film also ran on ESPN/ABC, all US VOD platforms and Netflix.

DICK’S created a true cinematic work that was positively reviewed by the New York Times and LA Times. The film played in theaters, aired on ESPN and was acquired by Netflix. But most importantly, we increased donations to our cause of funding youth sports and we increased the number of organizations applying for grants.