We needed a brand to bring all sports and sports-related activities together. Also, it needs to be easily comprehended and adaptable both in digital and non-digital environments.

After experiencing sports in various ways, our creative team became inspired by the energy and heat flow resulting from all physical activities. Our insight was then to bring the colors of a heat map to the brand identity, thus representing what happens to every body that gets up and gets moving. Anyhow, anywhere, any sport.

The new brand positioning and identity set Netshoes ahead of all competitors. Its language is vivid, authentic and vibrant. It is easily identified across all points of contact. It also changed the company internally. In the beginning of 2014, Netshoes launched a campaign to encourage their employees to get up and run.