In a world gone mad with; food fads, kale smoothies, brakeless bikes and anti-gravity Yoga, one burger restaurant stands proud as the home of big, bold, no-bullshit burgers.

In this spot, a regular guy has landed in hipster foodie hell when he's saved by a call from an unexplained burger phone.

The mysterious caller gives our protagonist a reality check before urging him to "Keep it Real". This prompts a blockbuster style action sequence away from 'hipsterville' and into safety.