Four personalities, relevant to each Whopper flavour were created as profiles and uploaded onto Tinder. There was the Classic Whopper - your typical girl next door, Cheesy Whopper - the hopeless romantic, Spicy Whopper - the passionate lover and Outlaw Whopper - a confident burger that gave the boys a taste of the wild side. Overnight we received over a thousand matches. We then engaged in seductive, flirtatious conversations with young hungry guys all over Australia using our burger personas. Through these conversations we isolated their locations and encouraged them to meet us in store for in store ‘hook ups’.

Response rates on Tinder exceeded expectation with 80% of those engaged, engaging in

conversations. That's 75% more than anticipated.

. Overnight we received over a thousand matches and the seduction began through flirtatious

conversations with young hungry guys all over Australia.

. The campaign was developed with an investment of $3,000 and contributed to a 20% increase

in Whopper sales through the campaign period.

. Over 100 young, hungry men were encouraged directly into a local store to 'hook up' with our

burgers, integrating the use of mobile and social to drive a direct response.