Cannes Lions

KELDA READYMADE SOUPS & SAUCES

LEO BURNETT STHLM, Stockholm / ARLA / 2005

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Opens in a kitchen, where a man in a blue 80’s track suit is dancing alone to electric boogie music. When he’s done, he walks over to the microwave where the soup is now ready to eat. Super and speaker: What are you doing when Kelda’s on the job?

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