Our Strategy: Our thinking was truly 'OUT OF THE HAT'. We took advantage of that darn cat. Simple and exciting I dare say, a movie ticket giveaway.

In theatre lobbies across the land we captivated the captive, popcorn in hand. To the website, our animated movie said to 'GO', play games, win prizes, win tickets to a show.Kids ran to their cereal, ate it in droves, opened their boxes, collected their codes. They returned to the website to keep playing and then, they downloaded more prizes all over again.

The Catch: This was our largest trophy ever!

Over 65,000 June Registrations — the highest number within a single month. In fact, Nemo accounted for over 30% of new online memberships. There were 634,000 promotion homepage views with 304,537 unique visitors clicking through. And it gets even better...the banner response was ten times higher than average.

Brand Loyalty never stood a chance.