Cannes Lions
KENTA
THE LEO BURNETT GROUP THAILAND, Bangkok / SHOU GROUP INTERNATIONAL CO. / 2013
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Overview
Entries
Credits
OVERVIEW
Description
To get people to immediately understand the benefit for our sandals.
Execution
Using visual demonstration of massaging hands to replace sandals as a key design in our poster, we achieved the quickest way to let people know what our sandals can help them.
Outcome
Sales grew by 12%
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