Sometimes provocation is the best way to get people motivated. This ad features the target in real-time through an unknown Flash functionality with unlimited possibilities. You, and only you, see yourself in an online ad and we attach whatever context and message we want. The ad requires the viewer to have an installed webcam so it's still not an ad technique for the masses. But the impact and the engagement it provides is unmatched. And as webcam penetration is increasing (largely due to increased Instant Messaging functionality) it will become a technique of the future. A very near future.