This spot is a demonstration of what people go through when they get a stubborn stain on their clothes. The execution draws inspiration from a problem we’ve all encountered when listening to the radio – a song with a tune so annoying that it sticks in our head.

Ketchup is performed in the style of contemporary pop which is infuriatingly sticky. The spot ends with a message that the only way to get such stubborn stains out of our clothes and our mind is with Breeze detergent.