Instead of creating a traditional media campaign, we did exactly what everyone does when he moves: we asked all Ketnetters to help us move from the old channel to the new channel. First, all Ketnetters could change themselves into a virtual moving box on the Ketnet website. 1,000 of these virtual boxes were printed into real boxes and placed in the Ketnet studio. After 2 weeks, we let all the Ketnet heroes move these boxes from the old channel to the new channel - literally - and live on television. We created 2 different live-shows of 2 hours each, broadcast live and simultaneously on both channels. By zapping from 1 channel to the other, you could literally see all your Ketnet heroes move hundreds of moving boxes. A few moments after they ‘left’ the old channel, you could zap to the new channel and watch them ‘arrive’ with their moving box. After 2 hours of live entertainment, all Ketnet heroes and all moving boxes were moved to the new channel. Ketnet was literally moved.

The ‘channel grid’ shows the percentage of viewers per channel and per minute. This grid shows the 2 hour live show reached more than 50% of the Flemish viewers on that moment. The grid also shows that during the live show, viewers constantly zapped from the old Ketnet channel to the new Ketnet channel. But what’s even more interesting is the fact that immediately after the live show, 91% of all Ketnet viewers watched the next show on the new channel. Or in other words: they moved with Ketnet to the new channel… and they stayed there.