With 6 million HIV-infected people, South Africa has a larger HIV positive population than any other country in the world; of all the deaths reported in the country, almost half are attributed to HIV-related illness.

And although it is widely known that a 1-a-day ARV pill can save the life of an HIV sufferer and even reverse their symptoms, 3 million of those infected still do not have access to this simple treatment.

The ad tells the story of Kevin, who copes with all the minor ailments that arise from a middle-class lifestyle by popping pills that are so readily available to him that he never gives it a moment’s thought.

In stark contrast is the story of less privileged Elizabeth, who is dying of HIV, but who cannot access the ARV pill she really needs to survive.

‘Kevin’ is a donation drive for the Topsy Foundation, which administers ARVs and HIV care in under-privileged communities.