Cannes Lions

KEYLESS ENTRY TECHNOLOGY

BENGAR FILMS, Prahran / LOCKWOOD ASSA ABLOY / 2015

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Everyone has a story to tell of being locked out of their house or losing their keys. With the ‘Give Em The Finger’, we say no to lockouts, no to carrying keys, and no to unwanted guests.

In ‘The Key Party, a husband and wife arrive at their neighbour’s house party. The party is going well until the hostess touches the man inappropriately on the lips with her finger and presents an empty punch bowl to the guests. The couple is bemused as guests throw in their keys – oops it’s a swinger’s key party.

The guests are excited as the husband removes his hand from his pocket. The mood quickly changes to shock when he confidently extends and presents his index finger. Escaping back to their house, the husband opens the front door with the Lockwood keypad and using only his finger.

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