Cannes Lions

KFC Be Real

OGILVY & MATHER AMSTERDAM, Amsterdam / KFC / 2016

Film

Overview

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Overview

Description

This film tells us the story of how KFC (who only ever serve 100% real chicken) chose a brand ambassador to sing about being 100% real. The choice was somewhat unexpected.

Fab Morvan, one half of the most infamous lip-syncers in pop - 'Milli Vanilli - explains how important it is to be real. He should know. He learned the importance of being real the hard way, after faking and lip-syncing a platinum selling album and then having to return his Grammy award. In this film, his story highlights the importance of being real and, crucially, he gives us the answer to the question that everyone was left asking - can he sing for real?

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