Promote KFC's amazing $1 deals (Genius Menu) in January, the month with the lowest sales, which translates into working with a small budget. We need to grow in sales by 15% compared to last year.

Influencers, have you seen their photos? they never at the camera, which brings us to the question, what are they looking? and the only posible explanation we could find is that they are looking at KFC amazing $1 deals.

We decided to use the most important influencers in Costa Rica, with the most followers, so that our KFC deals would have a lot of exposure. But how to pay them if we did not have a big budget? Top Influencers are expensive... well, giving them new followers as payment currency. And to get their attention we use what all influencers have in common: Photos without looking at the camera... 'Cause they're really looking at KFC promotions (wink, wink)

In the very moment a Costa Rican influencer published a photo not looking at the camera, we reply, in real time, with a content suggestion of what we thought they were seeing: our promo.

And we continue to do so in 250 influencers photos. It was a win win, KFC deals got great exposure and influencers were happy with their new followers. except for two who tried to sue us, but our lawyers said everything was fine, what we were doing was completely legal because we weren't using their content. And People even started tagging KFC in their friends " " influencers " " (friends who in their photos did not see the camera) photos.

- Sales increased 54%

- $250.000 in earned media over one month period

- We went from 100 daily instagram reactions to 10.000