We needed an idea that would get people to look at KFC Gravy in a completely new way.

Coming from the insight that stock-tails (broth based cocktails) were an emerging trend, we decided to make a bold statement… that KFC gravy is so good you can literally drink it.

So we partnered with a professional mixologist who created three unique recipes for KFC Gravy-based cocktails, each a KFC twist on a well loved classic.

We created 4 content films for the campaign with the budget of £15k.

Our hero content film introduced people to our cocktail range in a cool, effortless, tongue-in-cheek way. Our playful tone allowed us to tease our audience leaving them surprised by such a bold move from KFC and intrigued by whether we were being serious. The only way they could find out, was to try it for themselves.

On the back of the hero launch film, we created three online recipe videos showing people how to make the gravy cocktails step by step, in the style of short viral recipe films.

Our campaign was launched on Blue Monday, the most depressing day of the year, to bring a smile to people’ faces with an element of surprise.

It had a positive impact on sales, with YOY results for January up (see Confidential Information). The PR pick up resulted in 72,669,089 editorial media impressions and KFC’s social media alone reached over 9.6 million.