Mealtimes are often disrupted by technology, so we found a way to use technology to bring families together. We took our iconic family bucket and turned it into suppertime theatre, by linking limited edition packaging with built-in mobile technology.

Limited edition bucket sleeves directed customers to a mobile app, where they could unlock 1 of 3 original suppertime stories. When placed face-down on the table, the phone's proximity sensor automated the selected audio story, bringing the bucket to life with sound, light and vibration. Utilising the phone’s speaker, flashlight and vibration functions. As audio played, the stories were animated by light projections that filtered through our illustrated and laser cut sleeves. Creating an interactive storytelling experience families could enjoy while sharing a meal.

The mobile app and packaging design worked seamlessly together to create an integrated user experience, aimed to bring families closer.

The campaign went live with a media launch on the 25th of April 2017. It was thereafter rolled out in key stores across the Gauteng province (the commercial centre of South Africa).

The campaign has only just been launched in South Africa and is ongoing. Full results are still being measured.