The response to the Christmas choir was overwhelming. It exceeded expectations by over 150 %, and generated a fantastic ROI.Orders generated: 236Total order volume: EUR 106,000Costs (agency fee excluded): EUR 4,200Plus, there was enthusiastic feedback from Lamy B2B clients via web, telephone and e-mail. Although the pen choir was only sent out to approx. 10.000 B2B clients, it spread widely across the web, counting more than 356,000 hits.