Spikes Asia
MINDSHARE, Shanghai / YUM! / 2022
Awards:
Overview
Entries
Credits
Background
Over the last decade, eSports has become China’s hottest pastime.
As a pioneer in China’s eSports world, KFC needed to transform itself from a sponsor into an organic stakeholder in this world, driving business via the creation of life-time value consumers.
Similar Campaigns
12 items