Eurobest
SID LEE, Paris / KFC FRANCE / 2017
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The film depicts a brotherhood that unites people for 90 minutes- as a football team on a pitch, or as a group of friends in front of the TV, watching game while having KFC.
The spot humorously and emotionally creates a parallel between football players and KFC’s consumers, uniting them over a common ground of well observed insights around both sides.
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