How does KFC position itself as the leader of fried chicken in France, as Mc Donald’s and Burger King launch the Chicken Sticks and the Chicken Fries respectively.

KFC announced the launch of the Beef Bucket, its first beef recipe, & its first time being unfaithful to chicken. In just a few minutes, members of KFC community went crazy.

On one side, the meat-lovers welcomed the initiative with open arms.

On the other, poultry-purists expressed their deep disappointment.

On February 14th, for Valentine’s Day, after a week’s-worth of vigorous debate, Colonel Sanders ended his silence on the matter, announcing that he refuses to cook beef. A real declaration of love to chicken.

KFC France has a large number of fans on its social platforms. This campaign builds on their loyalty and fervor when it comes to the brand. We decided to activate this fans community and we (successfuly) bet on their passion for chicken and for KFC rules.

The campaign launched on KFC France’s social networks (twitter and Facebook). The film launched on KFC France’s social networks + youtube pre roll on February 14th.

For less than 10.000 euros budget.

In just one week, our campaign broke records in KFC France’s history:

#beefbucket became a TT , engagement on KFC France's social networks peaked at the highest in its french history. Several petitions started. Over 20 000 comments. Over100 000 interactions. Over10 million impressions.