In life, there are bad burns and good burns. A bad burn, for example, is arriving at the bowling alley, they take one look at you and say, “Maybe you should bowl in your own shoes”. It’s those moments when life roasts you. However, one the flip side you also get some good burns, and that’s KFC’s hot Zinger Wings. When you bite into every delicious piece of wing, each one reminds you of what a good burn tastes like.

In our campaign we have a wise character who plays the voice of reason. In each spot he highlights the different ways you can get burned in life and then offers a simple suggestion: when life throws you some bad burns, go and get yourself some Zinger Wings for a good burn.