Buy the meal & get the toy to unlock hours of mobile entertainment & content.

After just three weeks, the game clocked up 48 years of playtime combined by all players.

The App was downloaded over 2 million times.

The campaign hashtag was viewed over 1,6 Billion times on Weibo (China's Twitter Equivalent)

KFC had to start a new production run of the toys to keep up with demand. After all 5 million toys vanished from the shelves, a black market opened for the figures. Toys are being sold now on Taobao & Ebay for more than the entire meal costed.

We had created KFC’s most successful engagement ever, and the first toys to graduate into the world of mobile entertainment.