Who drives more luxury cars than anyone? Your first guess might be a duke or an earl or a hip-hop mogul. Au contraire. It’s that hotel guy who parks their cars. Valets drive every fancy vehicle under the sun. So, we leveraged their expertise to prove that the Kia Cadenza is just as impressive, if not more so, than its costly competitors.

The campaign ran for one month and centered on two key video platforms: YouTube and Facebook, developing different iterations for the unique viewing patterns of each platform. With limited media support, we broke and leveraged the campaign via PR and developed custom video teasers to drive viewership. Those interested in the Valet content were tagged and retargeted with in-depth Cadenza vehicle videos to develop vehicle consideration. In order to conquest new audiences, the campaign was also supported through key search terms, serving up the blindfold test content to those browsing at our competitive set.

In the one month the campaign ran, we were featured across multiple news outlets (including being AdWeek’s pick of the day), achieved 2.2MM views across YouTube and Facebook with 80% completion rates, and ultimately leading to a 70% YOY increase in favorable opinion for the Kia Cadenza, compared to 22% segment average increase (source: edmunds.com).