Cannes Lions
MKT-COMUNICACAO E PUBLICIDADE, Lisbon / KMC - IMPORTACAO AUTOMOVEL / 2003
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Father, mother, son and their dog are near a river. Father picks up a wooden stake with a signboard and walks into the river. In the middle of the river, almost drowning, he hammers the signpost. The family witnesses his courageous act. When he finishes his work, he looks proudly at the sign. It says, Private Property.
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