Cannes Lions

“THE REPSOL CHAIR (FOR MEANINGFUL THINKING)”

INTERBRAND, New York / REPSOL / 2014

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Case Film
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Overview

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Credits

Overview

Description

The starting point: Repsol is home to more than 400 scientists and researchers. They invest more than 90 million € in research and have taught 20,000 students at the Repsol Center for Technology and Training during 2013 alone. How could we honor all this thinking and research effort through design? What kind of product could we create to celebrate the company’s values in an innovative way? How could we revitalize the brand using meaningful design to make it challenging and surprising to all audiences?

Execution

These concepts have inspired our design which captures the spotlight when senior management presents the Repsol vision in conferences, meetings and industry events:

The Chair that embraces inspiration and intelligence. Inspired by the logotype´s shapes and colours, we crafted an enveloping, dynamic structural item made out of fiberglass, leather and steel. A one-of-a-kind piece that has already become an emblem for the company’s employees and stakeholders. Something as simple as a chair holds a great deal of symbolism. The Repsol Chair is our homage to the researchers, the inventors and creators of a better future by creating sustainable, ‘meaningful energy’.

Outcome

The chair has been recently introduced at Repsol’s corporate headquarters in Madrid, Spain. It’s destined to capture the spotlight events, presentations and conferences at the Corporate Auditorium from now on. The chair is already becoming a renowned ‘sculptural icon’ for the company, an object that will accommodate the most prominent speakers, putting the Repsol brand in the center of the “future energy" debate.

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