Cannes Lions

KIA SORENTO

DAVIDANDGOLIATH, Los Angeles / KIA MOTORS / 2008

Film
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Description

This commercial for the Sorento SUV showcases its power. But it does it in a way that connects with consumers on an emotional level. We see a community of Sorento drivers in different epic landscapes each pulling an oversized picture frame. This metaphorical prop is meant to inspire people to get out and see the world. And for that journey, the Sorento is the perfect vehicle.

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