This commercial was developed to launch Kia's new crossover vehicle. The Sorento is targeted towards young parents. While this audience embraces their new responsibilities, they still need to have some fun.The Sorento enables one to enjoy all parts of life. It’s spacious, comes filled with the latest technology, its fuel efficient and stylish. So while you may spend most of your time racing around the city dealing with life. You’re ready for a much-deserved night out on the town, or even a trip to Vegas.We aimed to connect with young parents using a real life observation and a colorful cast of characters, Sock Monkey, Muno (from popular kids show Yo Gabba Gabba), Robot, Teddy and MR X (Blah Blah doll collection).